How to Repurpose One Video Across TikTok, Reels & Shorts

Workflow • 6 min read

One strong idea can power a month of content. Start with a master script, then create platform-specific hooks and micro-edits. Keep the core message, swap intros and overlays.

Simple repurposing flow

• Create a 25–35s master cut in 9:16.
• Write 3 hook variants; export 3 versions.
• Add platform-native captions and tags.
• Schedule across TikTok/IG/YouTube with small title tweaks.

This approach multiplies impact without multiplying effort — ideal for busy teams.