Why Short-Form Video Is the Future of Marketing
Short-form video dominates mobile feeds because it fits the way people consume content today: fast, visual, and swipe-driven. For brands, that means making the first three seconds count, matching creative to platform culture, and shipping consistently.
3 key shifts
- Hook first: Earn attention with a bold claim, problem, or curiosity gap.
- Native pacing: 0.7–1.5s cuts, kinetic captions, and thumb-stopping visuals.
- Consistency > virality: Regular posting beats chasing one hit.
Brands that master these fundamentals see higher watch time, more saves, and better conversion — even without big ad budgets.